While there is nothing inherently wrong with placing an infographic with a white background on a website with a white background, it can make it harder for readers to see where the infographic begins. Choose colors in line with the background color of the page where the infographic will be posted. White text on a yellow background is a strenuous read. Take text color into consideration when choosing infographic colors. Black and gray, for instance, would be poor choices in demonstrating how different the two types of cars are. When comparing items, use colors that show a stark contrast between the two. There are many factors to consider and their importance will vary depending on the nature of the graphic.įor instance, if you are making an infographic comparing America’s major political formations, using red for Republicans and blue for Democrats in line with the convention would go a long way in making the graphic easy to understand.Īnother important aspect of infographic color choice is differentiation. Colors can either highlight or obscure information. The color scheme you choose can make or break both your bathroom decor and infographic. Infographic ColorsĬolors are perhaps the most eye-catching aspect of an infographic so we’ll spend the most time addressing this topic. Virtually all infographics will make use of each of these to some degree. Whereas there are different types of infographics, certain elements are key to making a visual representation of data qualify as an infographic. The graphic may be enhanced by icons, shapes, colors, and other visual elements but overall, the emphasis is on the words. The informational infographic is distinguished by its above-average use of text when compared to other types of infographics. We look at the most widely used types of infographics and share examples of each. Ergo, you may want to go with a simple infographic that doesn’t come across as crowded. Board members will probably only want to see the main highlights and not go into too much technical detail. For example, the suitability of a type of infographic can vary depending on whether the graphic is being presented to the company’s board members or its middle-level managers. Choose the type of infographic that avoids ambiguity and best helps the reader extract actionable information and valuable insights.Īre you trying to show the best and worst values in a data set? Is the goal to demonstrate changes and trends over time? Are you breaking down the subject item to illustrate its various components? Do you want to see the distribution of data? Are you keen on shedding light on the relationship between various values? The types of infographics that will be most appropriate in a given situation will depend on the objective of the data visualization. Actually, most infographics will have elements of multiple types of infographics. Note that an infographic will not always strictly fall into a specific category. They are categorized based on purpose, types of objects used, and the flow of information. They help convey data in a compact and shareable form. Infographics simplify large data sets providing a high-level view and making them easier to digest at first glance. The use of compelling images on an infographic can make what is an abstract idea that much easier to understand (hence infographics popularity in marketing and instruction). An infographic (information graphic) is a visual representation of information that aims to make the data easily understandable at first glance.Īn infographic makes minimal use of text and can be a powerful tool for displaying data, explaining concepts, simplifying presentations, mapping relationships, showing trends, and providing essential insights. Infographic is a portmanteau of ‘information’ and ‘graphic’. To better understand the infographic definition, it helps to know where the term came from. For example, Canva infographic templates can give you a quick insight into infographics’ looks and structure. Infographics have evolved in recent years to become a means of mass communication they are designed to reach a wider audience by simplifying complex subjects and arranging them in an easy-to-digest format, unlike other types of visualizations.īecause of its fair simplicity and compelling storytelling, it has gained a lot of popularity in recent years, and we can see infographics being shared all over the internet and social media.
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